Capacity building program on branding and packaging of Handloom and Handicrafts products under RAMP scheme (Raising and Accelerating MSME Performance) MOT GOI
As per the direction of The Worthy Director Handloom and Handicrafts Jammu, JD Handloom and Handicraft Jammu, today the Department of Handloom and Handicrafts Department Kishtwar with the Support of District Administration Kishtwar,The Assistant Director Handloom and Handicraft Kishtwar Pardeep Shan(JKAS),today organized one day Capacity Building Training Program on the branding and Packaging of local Handloom and Handicrafts, Products under RAMP Scheme in the Conference Hall DC Office Complex Kushtwar.
The Deputy Commissioner Kishtwar Shri Pankaj Kumar Sharma (JKAS),graced the program as Chief Guest and Additional Deputy Commissioner Kishtwar Shri Pawan Kotwal(JKAS),graced the Program as Guest of Honor.
The Resource person,02 Assistant Professor NIFT Srinagar, delivered the Program regarding the importance of Branding and packaging in marketing of Handloom and Handicrafts products and how to do branding, Promotion and packaging of Local products with the help of number of suitable examples and video clips.
The DC Kishtwar sensitize the Artisans and weavers regarding the Importance of Branding and Packaging in marketing of the products.He directed Artisans to work on the branding and packaging for the enhance Promotion and sale of Handloom and Handicrafts products.
The ADC Kishtwar also briefed the Artisans about the significance of branding and packaging.He directed Artisans to work on it for future Promotion of the products.As Branding and Packaging enhance the Attractiveness of products and it will attract more Customers to buy the Local products.
The Program concluded by Vote of Thanks to the NIFT team, by the Assistant Director Handloom and Handicrafts Kishtwar.
The Program was attended by AHTOs,Instructors, MTS of Handloom and Handicrafts Department the Trainees of Departmental Training Centers,Trainees of R&R Plan,Artisans ,Weavers,from Indistrial Cooperative Societies, Karkhandar units and many other participants.
